Europa-Park has officially unveiled GRAND PRIX EDventure, a thrilling new 3D dark ride that takes interactive gameplay to an entirely new level.

Just in time for the park’s 50th anniversary season, the exciting new attraction brings Ed & Edda, their beloved mascot duo, into the spotlight with their very first ride.

Visitors are now able to immerse themselves in the world of GRAND PRIX OF EUROPE, the upcoming animated feature film, with this high-speed, action-packed adventure.

A Stunning New Addition to Europa-Park

Located in the Luxembourg-themed area, GRAND PRIX EDventure immediately captivates park-goers with its dramatic new entrance, setting the tone for an unforgettable experience. The interactive Gameplay Theater, designed and manufactured by MACK Rides, will impress from the start with a seamless blend of cutting-edge technology, dynamic animation, and intricate theming. Inside, riders of all ages—from three years old and up—can hop into one of the 18 dynamic cars, which respond to their actions, creating a deeper sense of immersion.

This exhilarating six-minute ride takes guests on a thrilling journey across iconic European cities, drawing inspiration from the GRAND PRIX OF EUROPE film. As they race through each scene, riders become part of the racing crew, working together to shoot targets and collect points. There are ten different sections to explore, so the whole family can enjoy an interactive experience, testing their skill and teamwork at every turn.

A Perfect Blend of Film and Interactive Entertainment

MACK One, the team behind the attraction, has brought together years of expertise in ride design, multimedia, and animation to craft an attraction that’s as immersive as it is thrilling. Every aspect of GRAND PRIX EDventure has been carefully designed to make guests feel as though they are a part of the story—driving through animated scenes and interacting with the world of Ed & Edda in a whole new way.

Michael Mack, Managing Director of Europa-Park Resort and founder of MACK Magic entertainment company, is excited about the ride's debut. "With GRAND PRIX EDventure, we’re bringing the world of GRAND PRIX OF EUROPE into Europa-Park and creating a completely unique, immersive brand experience," he says. "The combination of an interactive theme ride, the film, and various related products showcases the vast potential of our story worlds and reflects the collaborative strength of the entire MACK Group."

Celebrating 50 Years with an Unforgettable New Adventure

Today’s opening of GRAND PRIX EDventure marks a milestone in Europa-Park’s 50th anniversary celebrations. The ride is an essential part of the cross-platform expansion of the GRAND PRIX brand, perfectly complementing the upcoming release of GRAND PRIX OF EUROPE, the first full-length animated film starring Ed & Edda. The film will premiere in Germany on July 23 and is set to captivate audiences worldwide, further building on the park’s legacy of immersive entertainment.

Roland Mack, owner of Europa-Park, spoke about the significance of this exciting new ride: "GRAND PRIX EDventure is a perfect example of how Europa-Park has evolved over the last 50 years. The interactive 3D attraction is a thrilling fusion of storytelling and state-of-the-art technology, setting new standards for theme park attractions. As part of our anniversary celebrations, it adds to the heart of our park and offers guests an unforgettable adventure with Ed & Edda."

A New Era for Interactive Entertainment

With the launch of GRAND PRIX EDventure, Europa-Park is ushering in a new era of interactive entertainment. This new attraction blends cutting-edge technology, engaging gameplay, and a thrilling storyline to offer something for everyone, from young families to adrenaline junkies. GRAND PRIX EDventure is an exciting addition to the park, and with the 50th anniversary season now in full swing, it’s the perfect time for visitors to experience all that Europa-Park has to offer.

As the season continues, GRAND PRIX EDventure will undoubtedly become a fan favorite, offering guests the chance to live the excitement of the GRAND PRIX OF EUROPE in a way that only Europa-Park can deliver. Whether you're a long-time fan of Ed & Edda or simply looking for an unforgettable adventure, this new interactive ride is an absolute must-see.